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Simone Pérèle, brand challenge

Creating Simone Pérèle’s lingerie quiz experience

Simone Pérèle (a French lingerie brand founded in 1948) called upon my services for its Who is Simone? marketing operation. In this context, I had the chance to work with this iconic brand on all the wordings associated with this operation and the dedicated landing page. Supported by an extensive street marketing campaign, this operation embodies the brand’s identity and questions women about their relationship with lingerie of all shapes and kinds.

Click here to discover the Who is Simone? operation