Creative Writing Consultant
From defining your brand identity to developing your editorial strategy and producing B2C and B2B content, I put my sensitivity and writing skills at the service of your business.
Creative Writing Consultant
From defining your brand identity to developing your editorial strategy and producing B2C and B2B content, I put my sensitivity and writing skills at the service of your business.
AREAS OF EXPERTISE
Brand identity
01
Conducting creative and strategic workshops
Developing brand identities and positioning
Producing strategic documents such as brand platforms and manifestos
Editorial strategy
02
Content audit and competitive analysis
Creating editorial guidelines
Editorial overhaul and website architecture
Content strategies, format recommendations, and communication plans
Content creation
03
Websites, landing pages, and articles (short and long)
Newsletters, email marketing campaigns, and social media posts
E-books, press releases, and press kits
Bilingualism French-English
04
Conducting interviews and workshops in English
Document translations (French to English and English to French)
Understanding of the idiomatic difference between UK and US English
AREAS OF EXPERTISE
Brand identity
01
Conducting creative and strategic workshops
Developing brand identities and positioning
Producing strategic documents such as brand platforms and manifestos
Editorial strategy
02
Content audit and competitive analysis
Creating editorial guidelines
Editorial overhaul and website architecture
Content strategies, format recommendations, and communication plans
Content creation
03
Websites, landing pages, and articles (short and long)
Newsletters, email marketing campaigns, and social media posts
E-books, press releases, and press kits
Bilingualism French-English
04
Conducting interviews and workshops in English
Document translations (French to English and English to French)
Understanding of the idiomatic difference between UK and US English
We work together
10 years of experience in strategy and content creation
10 years of experience in strategy and content creation
Professional background
I started my career in 2015 as a Content Manager at Quantum Advertising (a native programmatic platform now part of Azerion). I then joined the advertising network of Le Monde group, M Publicité, as an Advertising Manager. My recent experience as a consultant for the business strategy firm Marque & Management has allowed me to reinforce my expertise in strategic support and content creation.
Charlotte Medinger, Creative Writing
- Conducting workshops and defining brand identities (brand platform)
- Developing editorial guidelines and implementing content strategies
- Creating B2C and B2B content (website, article, podcast, newsletter, emailing, e-book)
Consultant, Marque & Management
- Brand audit and positioning
- Programming and writing of two websites
- Interviews and writing of B2B articles
- Developing content for social media
- Defining and implementing business development strategies
Advertising Manager, Le Monde
- Development of co-branded content and websites
- Implementation and monitoring of Brand Content operations in partnership with Le Monde, M le Magazine, L’OBS, Télérama, Courrier International, and HuffPost
- Managing various key accounts (Havas – Socialyse Paris, Group M – Mediacom, Regions and International clients)
Content Manager, Quantum Advertising
- Writing native ads and developing digital strategies
- B2B communication (managing the company blog and weekly newsletter, writing e-books and press releases)
- Development of co-branded content and websites
- Speaker and organizer of Native Advertising training sessions
References & portfolio
Client testimonials
Responsive, attentive, and highly professional
I worked with Charlotte on a podcast series for a client. We aimed to highlight employees worldwide in varied roles within a company. Charlotte was always responsive, attentive, and highly professional. She quickly earned the interviewees' trust, capturing authentic and insightful testimonials. The final content was excellent. I recommend her without hesitation!
A valuable asset for any strategic project
Charlotte stands out as a rare talent. Every deliverable is crafted with rigor, clarity, and intelligence. She brings real added value to the creation of high-quality content. Her expertise is a real strength, allowing her to adapt to any subject, tone, or format, without ever losing relevance. Beyond her writing skills, Charlotte knows how to build trust with clients, steer projects confidently, and provide constructive advice.
Always the right word
J’ai fait appel à Charlotte dans le cadre de rédaction du contenu de mon site internet. Charlotte a directement compris ce que je rI called on Charlotte to help me write the content for my website. Charlotte immediately understood what I was looking for and what was at stake. From the very first drafts, I was won over by her approach and the accuracy of the words she used. Charlotte works quickly and respects the deadlines. I'm very happy with her work and will certainly call on her again in the future. I recommend Charlotte without hesitation!
Many thanks!
Charlotte oversaw the writing of two different websites to drive more traffic to our stores in Luxembourg. She didn't hesitate to visit the stores to immerse herself in their atmosphere. The work she produced lived up to our expectations and fully reflected the philosophy we wanted to convey through this copywriting project. Many thanks to Charlotte, whom we'll be calling on again in the future (we're planning to translate these sites into English).
Customer satisfaction and results
I asked Charlotte to help me write the content of my website. She perfectly understood what I wanted to convey on my site, and I really appreciated her global approach to my business, which included conducting an interview. The result is there, thank you Charlotte!
Her know-how and work ethic make a real difference
I worked with Charlotte to rewrite a press release, and she immediately understood my expectations and the direction I wanted to take. She's passionate, a good listener, and shows a lot of empathy. I'd recommend Charlotte with my eyes closed. Thank you again for reading my mind so well!
Quality work!
I had the opportunity to work with Charlotte on the writing of a landing page and a monthly newsletter dedicated to a demanding customer. She quickly grasped the client's semantic universe and delivered quality work that was validated on the first go. Thank you, Charlotte!
The love of a job well done
Charlotte is a very nice person to work with. In a limited amount of time, she was able to understand the specifics of our business and meet our requirements. She's committed, proactive, and has same the love of a job well done as us.
A relevant and high-quality work ethics
Charlotte convinced me to hire her to work on editorial guidelines for my new e-commerce agency’s website. During our meeting, Charlotte understood my vision, the objectives of my agency, and what sets it apart. The produced editorial guidelines were perfectly aligned with my objectives. Furthermore, Charlotte is a friendly person with whom I enjoyed discussing business on one of Paris’s most beautiful rooftops!
Commitment and proactivity
Charlotte perfectly understood my world, my identity, and what I wanted for my website. She's a good listener who takes the time to ask the right questions to deliver quality work. It's been a real pleasure to work with someone so committed and proactive. I wouldn't hesitate to call on her services again in the future!
A great collaboration!
We collaborated with Charlotte on a brand positioning and copywriting project. She understood our request and responded in a relevant and timely manner. The exchanges were fruitful, and the client was very satisfied. Thank you for a great collaboration Charlotte!
An excellent analytical mind
Charlotte wrote English-only Brand Semantics for two of our clients. Not only did she make herself very available, but she also identified our clients’ needs quickly, with an excellent analytical mind. Many thanks again to Charlotte for her help and efficiency!
We can't recommend her talents enough!
We regularly work with Charlotte on various copywriting projects. The work is always of the highest quality. Not to mention the work relationship and overall communication, which is smooth and pleasant! We can't recommend her talents enough!
A fast, qualitative, and thorough job, in a joyous atmosphere!
We called on Charlotte to define the editorial line and develop all the content for two of our major campaigns. Charlotte understands the two briefs very well and makes the brand universe her own with ease. The work was fast, qualitative, and thorough, always in a joyous atmosphere. It was a real pleasure to work with Charlotte. I can only recommend her!
A top-notch partner!
Charlotte did an outstanding job writing an E-book for an international customer in the Tech sector. She was a real creative force when suggesting content and adapting the tone. Diligent and professional, she's a top-notch partner!
A perceptive and versatile writer
I've recruited and worked directly with Charlotte Medinger on several marketing and communications projects. Her qualities are highly appreciated. She's intelligent, creative, lively, active and efficient. Professionally, she has an excellent work ethic. She has a sense of strategy and knows how to write, a rare skill these days! She’s always a right fit for support and advice on branding and communications subjects.
Very satisfied, looking forward to working together again!
Charlotte accompanied us and challenged us on keenest.co's brand territory. She helped us develop the start-up's storytelling in both French and English, with relevance and creativity. I'm very satisfied and look forward to working together again!
A real way with words
I've been working with Charlotte for several years now, and can't recommend her talents enough. Wheter you need advice on setting up an editorial strategy, creating a brand platform, or writing content: she has a real way with words !
Rigour, proactivity, and efficiency
I'd call on Charlotte again in a heartbeat! Rigour, proactivity, efficiency, and many other qualities that we look for in a collaborator for a successful project (and always in a good mood!).
Charlotte is always generous with good advice
Charlotte is very rigorous: she sets very high standards for herself and is always generous with good advice. Her writing adapts very well to different tones, and she puts her sensitivity at the service of the brief. Therefore, resulting in the best possible outcome. Even if it sometimes means challenging the brief itself.