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Axtom, editorial strategy

Brand Semantics: developing Axtom’s language toolbox

The global design and innovation agency Dragon Rouge called upon my services to write the language elements of the group, Axtom. From the tone of voice to the manifesto, the elevator pitch, and the boilerplate, we created a verbal toolbox for the group and its 4 subsidiaries. This document is confidential and cannot be divulged.

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